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Books > Business & Economics > Business & management > Business ethics
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Marketing Ethics & Society (Paperback)
Loot Price: R1,998
Discovery Miles 19 980
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Marketing Ethics & Society (Paperback)
Expected to ship within 10 - 17 working days
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Marketing, while essential to organisational success, is arguably
one of the most controversial aspects of business management.
Criticisms of marketing's impact range from fostering materialism
and unsustainable consumption patterns through to the use of
deception, stifling of innovation and lowering of quality, to name
but a few. Taking a holistic and international perspective, this
book critically examines the ethical challenges marketing faces and
explores strategies marketers can use to respond to those
challenges. The book examines specific aspects of marketing
activities, such as ethical considerations in relation to young
consumers, potentially harmful products and criticism of the
societal impact of medical, arts and tourism marketing activities.
It then combines these with wider discussions of frameworks that
enable marketers to respond to ethical challenges, supplemented by
discussions of cross-cultural and international perspectives,
consumer responses and ethical consumption movements as well as
shifting historical perceptions of marketing ethics. The book is
accompanied by a companion website including: PowerPoint slides and
teaching notes per chapter, links to free SAGE journal articles and
online videos selected per chapter by the authors, quizzes per
chapter and links to further reading online.
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