Programming for TV, Radio & The Internet - Strategy, Development & Evaluation (Paperback, 2nd edition)

Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule shows on the lineup? What do you do if a series is in trouble? The answers to these questions, and many more, can be found in this comprehensive, in-depth look at the roles and responsibilities of the electronic media programmer. Topics include: Network relationships with affiliates, the expanded market of syndication, sources of programming for stations and networks, research and its role in programming decisions, fundamental appeals to an audience and what qualities are tied to success, outside forces that influence programming, strategies for launching new programs or saving old ones. Includes real-life examples taken from the authors' experiences, and 250+ illustrations!
* Completely updated to include: new programming forms, changes in programming style, and more!
* Updated Glossary!
* Study questions for each chapter
* Companion website for students and Instructor's Manual

General

Imprint:	Focal Press
Country of origin:	United Kingdom
Release date:	February 2005
First published:	2005
Authors:	Lynne Gross • Brian Gross • Philippe Perebinossoff
Dimensions:	258 x 183 x 14mm (L x W x T)
Format:	Paperback
Pages:	344
Edition:	2nd edition
ISBN-13:	978-0-240-80682-2
Categories:	Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Radio & television industry Promotions
LSN:	0-240-80682-4
Barcode:	9780240806822

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