New standards of corporate behaviour have been established in
developed countries, obliging them to record information about the
'triple bottom line' in their annual reports. Corporations,
especially multinational companies, have had to develop new
strategic orientations. Research on social, environmental and
overall ethical behaviour of companies has been developed. The
concept of stakeholder has simultaneously gained a kind of
'metaphoric evidence'. The book comments on the American
theoretical foundations of the notion of Corporate Social
Responsibility, and more specifically, the concept of the
stakeholder, and it defines a European perspective.
General
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