Marketing has never been more important than it is today. With
marketers competing globally, and with the increased use of social
media for marketing, more and more companies are understanding that
they need to add value to their products and services and enhance
and manage the customer experience. In order to meet the
expectations of today's demanding and changing consumer, marketers
and students of marketing alike need to be aware of the latest
trends in marketing methods and technologies and of how they can
use them to attract and keep customers.
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