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Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management

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Marketing Management - A South African Perspective (Paperback, 2nd edition) Price: R711
Discovery Miles 7 110
Repayment Terms: R67 pm x 12*
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Marketing Management - A South African Perspective (Paperback, 2nd edition)

M C Cant, C. H. van Heerden

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Price R711
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Discovery Miles 7 110 | Repayment Terms: R67 pm x 12*

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Marketing has never been more important than it is today. With marketers competing globally, and with the increased use of social media for marketing, more and more companies are understanding that they need to add value to their products and services and enhance and manage the customer experience. In order to meet the expectations of today's demanding and changing consumer, marketers and students of marketing alike need to be aware of the latest trends in marketing methods and technologies and of how they can use them to attract and keep customers.

General

Imprint: Juta Legal and Academic Publishers
Country of origin: South Africa
Release date: 2014
Authors: M C Cant • C. H. van Heerden
Dimensions: 245 x 168 x 44mm (L x W x T)
Format: Paperback
Pages: 744
Edition: 2nd edition
ISBN-13: 978-1-4851-0205-2
Categories: Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
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LSN: 1-4851-0205-7
Barcode: 9781485102052

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