The book offers an exciting overview of the marketing
opportunities, challenges and traditions in Islamic countries. With
one fifth of the world population, these markets are spread across
three continents where Islamic values have largely shaped the
societal structures, culture and legal norms that influence
consumer preferences and behaviour. Providing an insight into the
specifics of marketing in Islamic countries, the book is an
interesting and helpful read for marketers, students and all who
enjoy marketing challenges presented by less well-known emerging
markets.
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