Marketing in the Emerging Markets of Islamic Countries (Hardcover, 2007 ed.)

The book offers an exciting overview of the marketing opportunities, challenges and traditions in Islamic countries. With one fifth of the world population, these markets are spread across three continents where Islamic values have largely shaped the societal structures, culture and legal norms that influence consumer preferences and behaviour. Providing an insight into the specifics of marketing in Islamic countries, the book is an interesting and helpful read for marketers, students and all who enjoy marketing challenges presented by less well-known emerging markets.

General

Imprint:	Palgrave Macmillan
Country of origin:	United States
Release date:	November 2006
First published:	2007
Authors:	M. Marinov
Dimensions:	216 x 140 x 15mm (L x W x T)
Format:	Hardcover
Pages:	207
Edition:	2007 ed.
ISBN-13:	978-1-4039-9173-7
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	1-4039-9173-1
Barcode:	9781403991737

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