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Books > Business & Economics > Business & management > Business ethics

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Ethics in Marketing and Communications - Towards a Global Perspective (Hardcover) Loot Price: R1,447
Discovery Miles 14 470
Repayment Terms: R136 pm x 12*
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Ethics in Marketing and Communications - Towards a Global Perspective (Hardcover)

M Mckinley

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Loot Price R1,447 Discovery Miles 14 470 | Repayment Terms: R136 pm x 12*

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This title takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: 2012
First published: 2012
Editors: M Mckinley
Dimensions: 223 x 144 x 15mm (L x W x T)
Format: Hardcover
Pages: 130
ISBN-13: 978-0-230-35855-3
Categories: Books > Business & Economics > Business & management > Business ethics
Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
Books > Business & Economics > Business & management > Business communication & presentation > General
LSN: 0-230-35855-1
Barcode: 9780230358553

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