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The Global Corporate Brand Book (Paperback, 1st ed. 2009) Loot Price: R1,457
Discovery Miles 14 570
Repayment Terms: R137 pm x 12*
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The Global Corporate Brand Book (Paperback, 1st ed. 2009): M. Morley

The Global Corporate Brand Book (Paperback, 1st ed. 2009)

M. Morley

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Loot Price R1,457 Discovery Miles 14 570 | Repayment Terms: R137 pm x 12*

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The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: May 2009
First published: 2009
Authors: M. Morley
Dimensions: 235 x 155mm (L x W)
Format: Paperback
Pages: 230
Edition: 1st ed. 2009
ISBN-13: 978-1-349-54551-3
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 1-349-54551-1
Barcode: 9781349545513

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