The Global Corporate Brand Book (Hardcover, First)

The definition of an organization is its brand, which has a measurable value. This new book examines the ways in which public relations practitioners can assume a leading role in building brand value by establishing trust and enhancing reputation for every type of entity. There are lessons for large corporations, family companies, professional service firms, NGOs, not-for-profit organizations and even nations. A number of current case studies reveal the secrets of some of today's most successful global corporate brands.

General

Imprint:	Palgrave Macmillan
Country of origin:	United States
Release date:	May 2009
First published:	2009
Authors:	M. Morley
Dimensions:	235 x 155 x 19mm (L x W x T)
Format:	Hardcover
Pages:	230
Edition:	First
ISBN-13:	978-1-4039-9663-3
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	1-4039-9663-6
Barcode:	9781403996633

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!