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Books > Business & Economics > Business & management > Business strategy

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Added Value - The Alchemy of Brand-Led Growth (Hardcover, New) Loot Price: R1,525

Discovery Miles 15 250

Repayment Terms: R143 pm x 12*

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Added Value - The Alchemy of Brand-Led Growth (Hardcover, New)

M. Sherrington

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Loot Price R1,525 Discovery Miles 15 250 | Repayment Terms: R143 pm x 12*

Expected to ship within 10 - 15 working days

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This book is based upon the operating system of the company, Added Value, founded by the author, and now one of the world's largest marketing and branding consultancies. With the use of many examples and case studies the author shows how the five I's process--Insight, Ideas, Innovation, Impact, and Investment Return--can be used to create top-line demand-led growth and the tools and techniques available to achieve this. This is a unique approach with proven success.

General

Imprint:	Palgrave Macmillan
Country of origin:	United States
Release date:	April 2003
First published:	2003
Authors:	M. Sherrington
Dimensions:	229 x 152 x 11mm (L x W x T)
Format:	Hardcover
Pages:	208
Edition:	New
ISBN-13:	978-1-4039-0387-7
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	1-4039-0387-5
Barcode:	9781403903877