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Ethnographic Research in the Social Sciences (Hardcover)
Loot Price: R4,128
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Ethnographic Research in the Social Sciences (Hardcover)
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This book is an essential guide to scientifically conducting
contemporary ethnographic research at undergraduate, postgraduate
and doctoral levels in the social sciences, the humanities, and
business studies. It addresses the methodological challenges of
ethnographic research across the social sciences and highlights
present time research areas, including digital ethnography,
artificial intelligence, classroom pedagogy, hybrid organization
and many more. This volume is divided into three sections and can
be a single source of reference to - * Guides students through
essential theoretical and conceptual aspects of ethnography; *
Demonstrates the usage of ethnography in allied disciplines -
psychology, healthcare, international border studies, linguistic,
artificial intelligence, and organizational behavior; *
Demonstrates the application of ethnographic research in the field;
* Presents valuable lessons from fieldwork experiences by different
scholars across a variety of communities; * Includes dos and don'ts
for early career and first-time researchers. A step-by-step,
student friendly text, this book will be essential supplementary
reading across the social sciences and the humanities, especially
for those conducting fieldwork in the Global South.
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