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Books > History > History of specific subjects > Economic history
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Consumption and Advertising in Eastern Europe and Russia in the Twentieth Century (Hardcover, 1st ed. 2023)
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Consumption and Advertising in Eastern Europe and Russia in the Twentieth Century (Hardcover, 1st ed. 2023)
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This book explores Eastern European consumer cultures in the
twentieth century, taking a comparative perspective and
conceptualizing the peculiarities of consumption in the region.
Contributions cover lifestyles and marketing strategies in imperial
contexts in the late nineteenth and early twentieth centuries;
urban consumer cultures in the Interwar Period; and consumer and
advertising cultures in the Soviet Union and its satellite
republics. It traces the development of marketing throughout the
century, and the changes in society brought about by
democratization and the 'Americanization' of consumption. Taken
together, the essays gathered here make a valuable contribution to
our understanding of consumption and advertising in the region.
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