This third edition of Wedding Planning and Management: Consultancy
for Diverse Clients provides students, consultants, engaged
couples, vendors and scholars with a comprehensive introduction to
the business of weddings. Looking through an event management lens,
this is the only book to thoroughly explore the fundamentals of
weddings, including historical and cultural foundations, practice
and the business of wedding planning, in one volume. Diversity and
inclusivity are emphasized through the integration of wedding
traditions from cultures around the globe and international case
studies that inspire and set standards for best practice. Key
features of the third edition include: Updated research reflecting
trends in areas such as technology, social media, marriage equality
legislation, LGBTQ+ weddings, celebrity influences, destination
weddings, DIY essentials and planning eco-friendly weddings.
Cutting-edge innovations in areas such as "green" venues, themed
menus, fusion stationery, sustainable floral decor and distinctive
site layout, all of which are highlighted by top wedding vendors.
Budget management tips, timeline specifics and guidelines for
starting and marketing a wedding consulting business. Over 100
international case studies exploring cultural traditions, vendor
relations and best practice. A companion website for instructors,
including updated PowerPoint slides, syllabus guidelines,
real-world assignments and a comprehensive test bank. This
full-color book is visually stunning, with over 150 images by top
wedding photojournalist Rodney Bailey. End-of-chapter checklists,
review questions and practical scenarios support readers' knowledge
as they progress. Maggie Daniels and Carrie Wosicki bring a
combination of over 45 years of industry practice and teaching
experience. They have written a book that is the ideal guide to
successful wedding planning and management.
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