Books > Reference & Interdisciplinary > Communication studies > Research methods
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Practical Research Methods for Media and Cultural Studies - Making People Count (Paperback)
Loot Price: R796
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Practical Research Methods for Media and Cultural Studies - Making People Count (Paperback)
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Many very intelligent people don't like dealing with numbers.
Similarly, many gifted scientists are not especially interested in
studying people and their cultural behaviour. In this book, we
argue that being interested in people and their cultures, and
helping students and others to use numbers to pursue these
interests, are not mutually exclusive. Research methods are
becoming an increasingly important requirement for students of all
kinds. But many students, particularly those in the humanities,
struggle with concepts drawn from the social sciences and find
quantitative and statistical information inaccessible and daunting.
Nonetheless, such concepts are found in nearly all areas of
society, from market research and opinion polls to psychological
studies of human behaviour. This book aims to provide a simple
guide to the process of conducting research in the humanities, with
special reference to media and culture, from the planning stage,
through the data gathering, to the analysis and interpretation of
results: 'planning it', 'doing it' and 'understanding it'. The book
aims to show how students' own choice of research topic can be
refined into a manageable research question and how the most
appropriate methodologies can be applied. Each section draws on
actual examples from research that the authors and their students
have conducted. Topics covered include: choosing a research
question and method; instrument design and pilot data; practical
procedures; research with children; looking at statistics; and
interpretation of results. Features: *Based on the authors'
practical experience as researchers and teachers and is thus
accessible, practical and 'how to'. *Includes students' own work as
examples. *Bridges the 'divide' between social science and
humanities research methods and will therefore appeal to a broad
range of students and teachers.
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