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The Expressive Organization - Linking Identity, Reputation, and the Corporate Brand (Hardcover)
Loot Price: R2,376
Discovery Miles 23 760
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The Expressive Organization - Linking Identity, Reputation, and the Corporate Brand (Hardcover)
Expected to ship within 10 - 15 working days
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How does an organisation discover its identity and create a strong
reputation and brand? The team of authors in this book claim that
in an era of transparency and customer choice, organisations have
to express their distinct identity both externally and externally.
They explain how to address the concepts and provide suggestions
for reaching a full understanding of what your own organisation
stands for and communicating this to others. (Kirkus UK)
This text challenges beliefs about organizational identity,
reputation, and branding. It contains a wealth of new ideas for
finding the elusive answers to questions troubling contemporary
organizations. How does an organization create a strong reputation?
What are the implications of corporate branding on organizational
structures and processes? How do organizations discover their
identities? These are some of the vexing problems addressed in this
book by a diverse international team of contributors. According to
the authors, the future lies with "the expressive organization".
Such organizations not only understand their distinct identity and
their brands, but are also able to express these externally and
internally. In order to thrive in an era of transparency and
customer choice, the authors argue, organizations will have to be
expressive. This book is intended for undergraduate and
postgraduate students of management, business strategy, accounting,
marketing, and communication studies MBA students Managers and
consultants.
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