Malcolm McDonald on Key Account Management (Paperback)

Malcolm McDonald on Key Account Management explores the challenges of winning, retaining and developing key accounts. Key accounts are customers who help their suppliers grow, and consequently, they wield significant power. Although they are the key to market share and revenue growth, the costs of serving key accounts can erode profitability unless they are thoroughly understood and managed. Malcolm McDonald on Key Account Management takes a step-by-step approach to presenting best practice in key account management. Whether your business is starting up or well-established, there is always more to discover about improving the way value is created between you and your most important customers. Malcolm McDonald and Beth Rogers have spent over twenty years researching, teaching and consulting on key account management, and have condensed their knowledge into this book, focusing on making it clear, concise and easy to use.

General

Imprint:	Kogan Page
Country of origin:	United Kingdom
Release date:	August 2017
First published:	2017
Authors:	Malcolm McDonald • Beth Rogers
Dimensions:	235 x 155 x 15mm (L x W x T)
Format:	Paperback
Pages:	248
ISBN-13:	978-0-7494-8077-6
Categories:	Books > Business & Economics > General Promotions
LSN:	0-7494-8077-7
Barcode:	9780749480776

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