Marketing Research (Arab World Editions) - An Applied Orientation (Paperback, Adapted Ed)

The Arab World Edition of this well respected marketing text provides excellent coverage of theoretical aspects of the discipline and their application to the realities of the business world - preparing local students of marketing for success in the workforce, either in the Arab world or beyond. With detailed attention given to the region's most prominent industries, and in-depth analysis of the socio-economic factors that impact marketing research in this part of the world, this text is essential for anyone wanting a firm understanding of successful marketing research in the Arab region.

General

Imprint:	Pearson Education Limited
Country of origin:	United Kingdom
Release date:	April 2013
First published:	2013
Authors:	Manoj Malhotra • Imad Baalbaki • Nada Bechwati
Dimensions:	270 x 218 x 36mm (L x W x T)
Format:	Paperback
Pages:	936
Edition:	Adapted Ed
ISBN-13:	978-1-4082-7236-7
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Market research
LSN:	1-4082-7236-9
Barcode:	9781408272367

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