The Arab World Edition of this well respected marketing text
provides excellent coverage of theoretical aspects of the
discipline and their application to the realities of the business
world - preparing local students of marketing for success in the
workforce, either in the Arab world or beyond. With detailed
attention given to the region's most prominent industries, and
in-depth analysis of the socio-economic factors that impact
marketing research in this part of the world, this text is
essential for anyone wanting a firm understanding of successful
marketing research in the Arab region.
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