Books > Business & Economics > Business & management > Sales & marketing > Advertising
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Advertising - What Everyone Needs to Know (R) (Paperback)
Loot Price: R279
Discovery Miles 2 790
You Save: R54
(16%)
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Advertising - What Everyone Needs to Know (R) (Paperback)
Series: What Everyone Needs To Know (R)
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List price R333
Loot Price R279
Discovery Miles 2 790
You Save R54 (16%)
Expected to ship within 9 - 15 working days
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3000. That's the number of marketing messages the average American
confronts on a daily basis from TV commercials, magazine and
newspaper print ads, radio commercials, pop-up ads on gaming apps,
to pre-roll on YouTube videos and native advertising on mobile news
apps. These commercial messages are so pervasive that we cannot
help but be affected by perpetual come-ons to keeping buying. Over
the last decade, advertising has become more devious, more digital,
and more deceptive, with an increasing number of ads designed to
appear to the untrained eye to be editorial content. It's easy to
see why. As we have become smarter at avoiding ads, advertisers
have become smarter about disguising them. Mara Einstein exposes
how our shopping, political and even dating preferences are
unwittingly formed by brand images and the mythologies embedded in
them. Advertising: What Everyone Needs to Know (R) helps us combat
the effects of manipulative advertising, and enables the reader to
understand how marketing industries work in the digital age,
particularly in their uses and abuses of Big Data. Most
importantly, it awakens us to advertising's subtle and not so
subtle impact on our lives-both as individuals and as a global
society. What ideas and information are being communicated to
us-and to what end?
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