Visual messages are omnipresent in our daily life. They are
constantly attempting to persuade us to buy, learn and act. Some
are more successful than others in influencing our behaviour and
choices. What is the secret power of these messages? How do they
succeed in changing our behaviour? This book analyzes advertising
beyond the persuasive power of the imagery itself. It explains the
psychology behind 33 effective influence techniques in visual
persuasion and how to apply them. The book is co-authored by
leading figures in social influence and visual persuasion. It is
designed as an accessible modern reference book for creating and
understanding persuasive visual imagery. "You'll never look at an
ad, an online shopping site or product packaging the same way
again." - Nextavenue.org
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!