An answer book for entrepreneurial executives seeking to take
their companies global, Schniederjans's concise presentation gets
to the heart of the problem: What will globalization mean, once you
have achieved it, and how are you going to get there? How do you
make an organization global, and, in fact, what is the difference
between global and international? The author sees global firms not
simply as big international organizations, but as unique, living
organisms that can be managed for everyone's benefit. With two
useful appendices and full coverage of the critical functions
involved in globally managing a company, this book is an
enlightening guide to the intricacies of establishing and
developing a profitable global business.
Readers will find here the answers to such questions as: How do
you get started in going global? What should a global operation be?
How should it be structured organizationally? What should its
information system do to support its global network? How should its
human resources be managed? Its technology? How should it undertake
the acquisition of supplies in a global context? How should it
conduct R&D and benchmarking? In Part I the author provides an
introduction to the basic premise of the book and the necessary
terminology. Part II focuses on managerial issues that help the
organization globalize operations. In Part III readers get a series
of popular tactics they can use to implement the approaches laid
out in Part II. Finally, the two appendices help readers locate new
information and test the knowledge contained in the book. An
important, useful read for professionals, academics, and
students.
General
Imprint: |
Praeger Publishers Inc
|
Country of origin: |
United States |
Release date: |
June 1998 |
First published: |
June 1998 |
Authors: |
Marc J. Schniederjans
|
Dimensions: |
235 x 156 x 13mm (L x W x T) |
Format: |
Hardcover
|
Pages: |
208 |
ISBN-13: |
978-0-313-39251-1 |
Categories: |
Books >
Business & Economics >
General
Promotions
|
LSN: |
0-313-39251-X |
Barcode: |
9780313392511 |
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