Since first going on the air in 1972, HBO has continually attempted
to redefine television as we know it. Today, pay television (and
HBO in particular) is positioned as an alternative to network
offerings, consistently regarded as the premier site for what has
come to be called "quality television." This collection of new
essays by an international group of media scholars argues that HBO,
as part of the leading edge of television, is at the center of
television studies' interests in market positioning, style,
content, technology, and political economy. The contributors focus
on pioneering areas of analysis and new critical approaches in
television studies today, highlighting unique aspects of the "HBO
effect" to explore new perspectives on contemporary television from
radical changes in technology to dramatic shifts in viewing habits.
It's Not TV provides fresh insights into the "post-television
network" by examining HBO's phenomenally popular and pioneering
shows, including The Sopranos, The Wire, Six Feet Under, Sex and
the City as well as its failed series, such as K Street and The
Comeback. The contributors also explore the production process
itself and the creation of a brand commodity, along with HBO's
place as a market leader and technological innovator. Contributors:
Kim Akass, Cara Louise Buckley, Rhiannon Bury, Joanna L. Di Mattia,
Blake D. Ethridge, Tony Kelso, Marc Leverette, David Marc, Janet
McCabe, Conor McGrath, Shawn McIntosh, Brian L. Ott, Avi Santo,
Lisa Williamson Foreword by Toby Miller Marc Leverette is Assistant
Professor of Media Studies at Colorado State University. He is
author of Professional Wrestling, the Myth, the Mat, and American
Popular Culture and co-editor of Zombie Culture: Autopsies of the
Living Dead and Oh My God, They Deconstructed South Park! Those
Bastards! Brian L. Ott is Associate Professor of Media Studies at
Colorado State University. He is author of The Small Screen: How
Television Equips Us to Live in the Information Age. Cara Louise
Buckley is a lecturer at Emerson College.
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