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Preismanagement im Privatkundengeschaft von Banken - Eine empirische Analyse des Passiv- und Dienstleistungsgeschaftes unter besonderer Beachtung von Behavioral Pricing (German, Paperback, 2012 ed.) Loot Price: R2,362
Discovery Miles 23 620
Repayment Terms: R221 pm x 12*
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Preismanagement im Privatkundengeschaft von Banken - Eine empirische Analyse des Passiv- und Dienstleistungsgeschaftes unter...

Preismanagement im Privatkundengeschaft von Banken - Eine empirische Analyse des Passiv- und Dienstleistungsgeschaftes unter besonderer Beachtung von Behavioral Pricing (German, Paperback, 2012 ed.)

Marc Oliver Blahusch

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Loot Price R2,362 Discovery Miles 23 620 | Repayment Terms: R221 pm x 12*

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Die Arbeit bezieht sich auf das Passiv- und Dienstleistungsgeschaft von Banken mit "face-to-face"-Kundenkontakt (keine Direktbanken) in OEsterreich, Deutschland und der Schweiz. Zunachst analysiert die Arbeit die kunden- und bankseitigen Aspekte des Bankpreismanagements und untersucht den Status Quo in der Branche. Dies betrifft Preisstrategien, Ansatzpunkte und Gestaltungsmoeglichkeiten des Preismanagements sowie den Pricing-Prozess. Es wird der wichtige Schritt vollzogen, systematisch die Ansatzpunkte aus der Behavioral Pricing-Forschung (Kundensicht) mit den Gestaltungsmoeglichkeiten von Banken im Preismanagement zu verbinden.

General

Imprint: Gabler
Country of origin: Germany
Release date: April 2012
First published: 2012
Authors: Marc Oliver Blahusch
Dimensions: 210 x 148 x 29mm (L x W x T)
Format: Paperback
Pages: 537
Edition: 2012 ed.
ISBN-13: 978-3-8349-3516-8
Languages: German
Categories: Books > Business & Economics > Finance & accounting > Finance > General
Books > Money & Finance > General
LSN: 3-8349-3516-6
Barcode: 9783834935168

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