More Smart Marketing is the second of a series of books that
provides you with clever, shrewd and smart tips, hints and
anecdotes that allow you to get more out of your business with less
money. You'll discover the inside tricks and techniques from some
of the most successful and creative people from around the world.
It's presented in a vignette-like format that is sure to keep you
interested, motivated, and mesmerized. More Smart Marketing
provides another 52 short chapters, one for each week of the year.
The topics are in all areas of marketing, advertising, promotion,
promotion, customer service, management, operations, finance and
sales and are applicable to many types of business. The goal of
this book is to provide an understanding of how to run a more
profitable business. We suggest that each week you read one chapter
to your specific business. Your success will come from the
adaptation of these ideas to your needs and unique opportunities. A
"Smart Marketing Action Plan" is provided at the of most of the
chapters to help you convert the ideas into action. Use these 52
chapters as "thought starters." We want you to get thinking more
creatively about your business. But it is your job to take the
ideas to the next level. Modify. Adapt. Improve. Make them work for
you. We have conducted many consulting and training programs
throughout the country for a variety of businesses, large and
small, including McDonald's, Goodyear, Marriott, Chevron, Molson,
Subway, Pizza Hut, Sony, Firestone, USPS, and the US Army. Street
Fighter Marketing: www.streetfightermarketing.com.
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