This is Service Design Thinking introduces an inter-disciplinary
approach to designing services. Service design is a bit of a
buzzword these days and has gained a lot of interest from various
fields. This book, assembled to describe and illustrate the
emerging field of service design, was brought together using
exactly the same co-creative and user-centred approaches you can
read and learn about inside. The boundaries between products and
services are blurring and it is time for a different way of
thinking: this is service design thinking
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