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Books > Reference & Interdisciplinary > Communication studies > Semiology
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The Semiotics of Emoji - The Rise of Visual Language in the Age of the Internet (Hardcover)
Loot Price: R2,689
Discovery Miles 26 890
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The Semiotics of Emoji - The Rise of Visual Language in the Age of the Internet (Hardcover)
Series: Bloomsbury Advances in Semiotics
Expected to ship within 10 - 15 working days
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Shortlisted for the BAAL Book Prize 2017 Emoji have gone from being
virtually unknown to being a central topic in internet
communication. What is behind the rise and rise of these winky
faces, clinking glasses and smiling poos? Given the sheer variety
of verbal communication on the internet and English's
still-controversial role as lingua mundi for the web, these icons
have emerged as a compensatory universal language. The Semiotics of
Emoji looks at what is officially the world's fastest-growing form
of communication. Emoji, the colourful symbols and glyphs that
represent everything from frowning disapproval to red-faced shame,
are fast becoming embedded into digital communication. Controlled
by a centralized body and regulated across the web, emoji seems to
be a language: but is it? The rapid adoption of emoji in such a
short span of time makes it a rich study in exploring the functions
of language. Professor Marcel Danesi, an internationally-known
expert in semiotics, branding and communication, answers the
pertinent questions. Are emoji making us dumber? Can they
ultimately replace language? Will people grow up emoji literate as
well as digitally native? Can there be such a thing as a Universal
Visual Language? Read this book for the answers.
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