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Die Adoption von Kritische-Masse-Systemen (German, Paperback, 2005 ed.) Loot Price: R2,133
Discovery Miles 21 330
Repayment Terms: R200 pm x 12*
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Die Adoption von Kritische-Masse-Systemen (German, Paperback, 2005 ed.): Marcus Liehr

Die Adoption von Kritische-Masse-Systemen (German, Paperback, 2005 ed.)

Marcus Liehr; Foreword by Markus Voeth

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Loot Price R2,133 Discovery Miles 21 330 | Repayment Terms: R200 pm x 12*

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Marcus Liehr untersucht, wie individuelle Kritische Massen empirisch bestimmt werden konnen. Hierzu schlagt er mit der Hierarchischen Limit Conjoint-Analyse eine Variante der traditionellen Conjoint-Analyse vor, die er am Beispiel der Adoption eines UMTS-fahigen Kamera-Handys empirisch auf ihre Eignung uberpruft.

General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Release date: May 2005
First published: 2005
Authors: Marcus Liehr
Foreword by: Markus Voeth
Dimensions: 210 x 148 x 17mm (L x W x T)
Format: Paperback
Pages: 317
Edition: 2005 ed.
ISBN-13: 978-3-8244-8352-5
Languages: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-8244-8352-1
Barcode: 9783824483525

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