This book deals with the various ways Netflix reconceptualises
television as part of the process of TV IV. As television continues
to undergo a myriad of significant changes, Netflix has proven
itself to be the dominant force in this development, simultaneously
driving a number of these changes and challenging television's
existing institutional structures. This comprehensive study
explores the pre-history of Netflix, the role of binge-watching in
its organisation and marketing, and Netflix's position as a
transnational broadcaster. It also examines different concepts of
control and the role these play in the history of ancillary
technologies, from the remote control to binge-watching as
Netflix's iteration of giving control to the viewers. By focusing
on Netflix's relationship with the linear television schedule, its
negotiations of quality and marketing, as well as the way Netflix
integrates into national media systems, Netflix and the
Re-invention of Television illuminates the importance of Netflix's
role within the processes of TV IV.
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