Wine and Beer Tourism (Hardcover)

Wine and beer tourism have in recent times become popular niche segments of culinary tourism and are often the prime motivators for tourists to explore new countries and regions. This book explores how the emergence of these segments impact on the overall development of tourism in a region. Market-driven innovation, unique experiences, and diversification offer opportunities for local communities, and the development of partnerships with established hospitality and tourism businesses. The emerging role of social media is discussed along with other trends, supply considerations, sustainability, marketing and management challenges and opportunities for growth. This book is ideal for wine and beer enthusiasts, students, practitioners, researchers and entrepreneurs.

General

Imprint:	Arcler Education Inc
Country of origin:	Canada
Release date:	December 2020
Editors:	Margaret Ann MacLean
Dimensions:	229 x 152mm (L x W)
Format:	Hardcover - Cloth over boards
Pages:	277
ISBN-13:	978-1-77407-725-2
Categories:	Books > Sport & Leisure > General Books > Business & Economics > Economics > General Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Food manufacturing & related industries > General
LSN:	1-77407-725-6
Barcode:	9781774077252

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