Persuasion Ethics Today (Hardcover)

Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula. Ethical questions have become increasingly important in today's media landscape, and issues of regulation, privacy, and convenience are the subjects of heated debate among consumers, industry professional, policy makers, and interest groups. With the explosion of social media, mobile devices, tracking technologies, and behavioral targeting, the ethical issues about persuasion continue to increase in importance. This book's goal is to offer a broad introduction to the ethical standards, challenges, understanding, and decision-making strategies involved in the practice of persuasion. Persuasion Ethics Today links real world persuasive communication activities to fundamental philosophies of ethics. It also offers tools for students and practitioners to engage with ethical dilemmas in a systematic way, and jumpstart debates about the right ethical choices in an increasingly complex media and social environment.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	December 2015
First published:	2016
Editors:	Margaret Duffy • Esther Thorson
Dimensions:	229 x 152 x 19mm (L x W x T)
Format:	Hardcover
Pages:	304
ISBN-13:	978-0-7656-4471-8
Categories:	Books > Business & Economics > Business & management > Business ethics Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	0-7656-4471-1
Barcode:	9780765644718

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