One of the 100 best behavioural economic books of all time
recommended by Jeff Bezos, Tim Ferriss, Satya Nadella, Brian Tracy
and Erik Brynjolfsson. The Olympics. X-Factor. The Rich List. The
Nobel Prize. Everywhere you look: competition - for fame, money,
attention, status. Being top seems to be everything - but what is
it costing all of us? We depend on competition and expect it to
identify the best, make complicated decisions easy and to motivate
the lazy and inspire the dreamers. But, as Margaret Heffernan shows
in this eye-opening look at competition, competition regularly
produces just what we don't want: rising levels of fraud, cheating,
stress, inequality and political stalemate. Siblings won't speak to
each other. Children burn out at school. Doping proliferates among
athletes. Auditors and fund managers go to jail for insider
trading. Winners seem to take all while the desire to win consumes
all, inciting panic and despair. We now know that competition often
doesn't work, that the best do not always rise to the top and the
so-called efficiency of competition creates a great deal of waste.
So what are our alternatives? What are the skills needed for
creative collaboration and how do we hone them? Talking to
scientists, musicians, athletes, entrepreneurs and executives, in
the follow-up to her bestselling Wilful Blindness, Margaret
Heffernan has discovered that, around the world, individuals and
organizations are finding creative, cooperative ways to work that
don't pit people against each other but support them in their
desire to work together. While the rest of the world remains mired
in pitiless sniping, racing to the bottom, the future belongs to
the people and companies who have learned that they are greater
working together than against one another. Some call that soft but
it's harder than anything they've done before. They are the real
winners, sharing a bigger prize.
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