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A Cultural History of Hair in the Age of Enlightenment (Hardcover)
Loot Price: R2,835
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A Cultural History of Hair in the Age of Enlightenment (Hardcover)
Series: The Cultural Histories Series
Expected to ship within 12 - 17 working days
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The Enlightenment (1650-1800) was the Golden Age of hair. Hair
dominated fashion as never before or since, with more men and women
than ever donning elaborate wigs and hairdos. Such unprecedentedly
extravagant styling naturally increased the demand for the services
of professional hairdressers, whose numbers grew apace throughout
the period. They, in turn, created a new range of hair-care
products and a new literature of hair-care advice, ranging from
hairstyles to hygiene, thus enlarging the market and further
stimulating consumption. A Cultural History of Hair in the
Enlightenment offers a record of their marketing success, mindful
that the ultimate product of this culture of consumption was the
consumer. Literary and visual arts celebrated the ambitious tetes
and coifs of the period, but they also lampooned and caricatured
the most fashionable in society. By exploring paintings, prints,
plays, poems, novels, treatises, and advice manuals, the
contributors to this volume show how hair in this period expanded
beyond the fashionable and the superstitious, and became newly
understood as material, inspiring empirical research and powering
applications such as in the woolen goods industry. The essays in
this volume-covering Religion and Ritualized Belief, Self and
Society, Fashion and Adornment, Production and Practice, Health and
Hygiene, Gender and Sexuality, Race and Ethnicity, Class and Social
Status, and Cultural Representations-explore hair's many meanings
and its importance during the Enlightenment period.
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