THE MANAGEMENT OF TECHNOLOGY AND INNOVATION: A STRATEGIC APPROACH
explores the fundamental connections linking core business
strategy, technology, and innovation. The text illustrates how
these functions intertwine to play a central role in process
layout, systems, structural design, and product development, as
well as supporting an organization's overall success.
General
| Imprint: |
South-Western College Publishing
|
| Country of origin: |
United States |
| Release date: |
July 2018 |
| First published: |
2017 |
| Authors: |
Margaret White
• Garry Bruton
|
| Dimensions: |
277 x 217 x 17mm (L x W x T) |
| Format: |
Paperback
|
| Edition: |
3rd edition |
| ISBN-13: |
978-0-357-03920-5 |
| Categories: |
Books >
Business & Economics >
General
|
| LSN: |
0-357-03920-3 |
| Barcode: |
9780357039205 |
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