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Books > Business & Economics > Business & management > Sales & marketing > Advertising

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The Brains Behind Great Ad Campaigns - Creative Collaboration between Copywriters and Art Directors (Paperback) Loot Price: R1,653
Discovery Miles 16 530
Repayment Terms: R155 pm x 12*
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The Brains Behind Great Ad Campaigns - Creative Collaboration between Copywriters and Art Directors (Paperback)

Margo Berman, Robyn Blakeman

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Loot Price R1,653 Discovery Miles 16 530 | Repayment Terms: R155 pm x 12*

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Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.

General

Imprint: Rowman & Littlefield Publishers
Country of origin: United States
Release date: July 2009
First published: July 2009
Authors: Margo Berman • Robyn Blakeman
Dimensions: 228 x 152 x 15mm (L x W x T)
Format: Paperback - Trade
Pages: 240
ISBN-13: 978-0-7425-5551-8
Categories: Books > Business & Economics > Business & management > Sales & marketing > Advertising
LSN: 0-7425-5551-8
Barcode: 9780742555518

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