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Books > Language & Literature > Literature: history & criticism
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Strategic Conspiracy Narratives - A Semiotic Approach (Paperback)
Loot Price: R1,215
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Strategic Conspiracy Narratives - A Semiotic Approach (Paperback)
Series: Conspiracy Theories
Expected to ship within 12 - 17 working days
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Strategic Conspiracy Narratives proposes an innovative semiotic
perspective for analysing how contemporary conspiracy theories are
used for shaping interpretation paths and identities of a targeted
audience. Conspiracy theories play a significant role in the viral
spread of misinformation that has an impact on the formation of
public opinion about certain topics. They allow the connecting of
different events that have taken place in various times and places
and involve several actors that seem incompatible to bystanders.
This book focuses on strategic-function conspiracy narratives in
the context of (social) media and information conflict. It
explicates the strategic devices in how conspiracy theories can be
used to evoke a hermeneutics of suspicion - a permanent scepticism
and questioning of so-called mainstream media channels and dominant
public authorities, delegitimisation of political opponents, and
the ongoing search for hidden clues and coverups. The success of
strategic dissemination of conspiracy narratives depends on the
cultural context, specifics of the targeted audience and the
semiotic construction of the message. This book proposes an
innovative semiotic perspective for analysing contemporary
strategic communication. The authors develop a theoretical
framework that is based on semiotics of culture, the notions of
strategic narrative and transmedia storytelling. This book is
targeted to specialists and graduate students working on social
theory, semiotics, journalism, strategic communication, social
media and contemporary social problems in general.
General
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