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Heritage Tourism Destinations - Preservation, Communication and Development (Hardcover)
Loot Price: R2,861
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Heritage Tourism Destinations - Preservation, Communication and Development (Hardcover)
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Heritage tourism is tied to myth making and stories; creative
content that can be shared, stored, combined and manipulated, but
that depends on a unique cultural or natural history. A significant
section of the wider phenomenon that is cultural tourism, heritage
tourism is a demand-driven industry that continues to be a subject
of heated debate in academic circles. Beginning with an overview of
the subject, this book considers the conservation and
revitalization of heritage destinations, as well as the role local
communities have in supporting an attraction. It then discusses
product development and communication around the world, using new
techniques such as social media and examples from food tourism and
sporting events, before a final section reviews the planning and
institutionalisation of heritage spaces. A timely conclusion
subsequently considers the implications of developments such as
globalisation, technological improvement and climate change upon
these unique destinations. A valuable addition to the literature,
this book is the first to bridge the gap between theory and
practice, including the latest research and international case
studies for researchers and practitioners in tourism and
destination management.
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