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Books > Business & Economics > Business & management > Business communication & presentation
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Innovative Perspectives on Corporate Communication in the Global World (Paperback)
Loot Price: R4,906
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Innovative Perspectives on Corporate Communication in the Global World (Paperback)
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Today's global markets demand that companies of all sizes look to
international markets for potential customers. The successive
crises that have taken place in the last decade make the
internationalization of companies essential. This situation is
further aggravated in the case of SMEs, as surviving only from
national markets is becoming increasingly difficult. Indeed, the
economic sphere is in constant flux, which demands that companies
have a great capacity for adaptation to face the new challenges of
an ever more globalized and difficult market. In this context, new
forms of business communication are emerging, especially through
the web and new technologies. Digital marketing and the
dissemination of corporate information have become key processes
for the success of companies. It is therefore crucial to research
different digital marketing processes and ways of breaking down
linguistic and cultural barriers between users from different
sociolinguistic contexts. Innovative Perspectives on Corporate
Communication in the Global World contains different contributions
focused on the description of methods, processes, and tools that
can be adopted to achieve corporate internationalization goals. The
chapters provide a comprehensive review of the why, what, and how
of disseminating corporate information and promoting corporate
digital communication into internationalization processes. These
strategies can be related to the development of digital tools, the
design of new corporate communication strategies, the proposal of
new ways of breaking social and linguistic barriers between
technology users, or the creation of new methodologies aimed at
evaluating the effectiveness of digital marketing strategies. This
book is ideal for marketers, managers, executives, entrepreneurs,
practitioners, researchers, academicians, and students interested
in new corporate communication strategies and their effectiveness.
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