Books > Reference & Interdisciplinary > Communication studies > Research methods
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Cases on Developing Effective Research Plans for Communications and Information Science (Paperback)
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Cases on Developing Effective Research Plans for Communications and Information Science (Paperback)
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Different events in communication and information in today's
society have highlighted the significant role that research plays
in these two fields of the social sciences. Therefore, it is
essential to determine how the efficacy of research can be enhanced
at various levels, especially at the academic level. Of primary
relevance in this is research connected to communication, both
human-to-human and through media, and interactions with information
sources. There exists a need for a resource for communications and
information science researchers to enhance the effectiveness,
impact, and visibility of research. Cases on Developing Effective
Research Plans for Communications and Information Science provides
relevant frameworks for research in communications and information
science. It elaborates on the strategic role of research at
different levels of the information and communication society.
Covering topics such as audience research, literary reading
mediation, and social science theses, this case book is an
excellent resource for libraries and librarians, marketing
managers, communications professionals, students and educators of
higher education, faculty and administration of higher education,
government officials, researchers, and academicians.
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