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Books > Social sciences > Sociology, social studies > Gender studies
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The Future of Men - The Rise of the UEbersexual and What He Means for Marketing Today (Paperback)
Loot Price: R462
Discovery Miles 4 620
You Save: R76
(14%)
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The Future of Men - The Rise of the UEbersexual and What He Means for Marketing Today (Paperback)
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List price R538
Loot Price R462
Discovery Miles 4 620
You Save R76 (14%)
Expected to ship within 10 - 15 working days
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"We are at the end of the male market as we knew it. In this
brilliant new book, major trends--critical for businesses marketing
to men--are revealed. A new vision of what it means to be male is
exposed."--Sergio Zyman, author of "The End of Marketing As We Know
It "and, most recently, "Renovate Before You Innovate" "There is a
change going on in how masculinity is defined. "The Future of Men"
will be critical for anyone who needs to understand the trends that
are shaping the new man."--Lothar Reiff, Creative Director, Hugo
Boss Praise for "Next":
"Salzman and Matathia offer a dizzying snapshot of what our world
might look like in the next five to ten years."--"Publishers
Weekly"
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