The Future of Men - The Rise of the UEbersexual and What He Means for Marketing Today (Paperback)

"We are at the end of the male market as we knew it. In this brilliant new book, major trends--critical for businesses marketing to men--are revealed. A new vision of what it means to be male is exposed."--Sergio Zyman, author of "The End of Marketing As We Know It "and, most recently, "Renovate Before You Innovate" "There is a change going on in how masculinity is defined. "The Future of Men" will be critical for anyone who needs to understand the trends that are shaping the new man."--Lothar Reiff, Creative Director, Hugo Boss Praise for "Next":
"Salzman and Matathia offer a dizzying snapshot of what our world might look like in the next five to ten years."--"Publishers Weekly"

General

Imprint:	St. Martin's Griffin
Country of origin:	United States
Release date:	September 2006
First published:	September 2006
Authors:	Marian Salzman • Ira Matathia • Ann O'Reilly
Dimensions:	229 x 143 x 17mm (L x W x T)
Format:	Paperback - Trade
Pages:	256
ISBN-13:	978-1-4039-7548-5
Categories:	Books > Social sciences > Sociology, social studies > Gender studies > General Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	1-4039-7548-5
Barcode:	9781403975485

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