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Books > History > History of specific subjects > Social & cultural history
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Not currently available
Public Television - Panacea, Pork Barrel, or Public Trust? (Hardcover, New)
Loot Price: R1,840
Discovery Miles 18 400
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Public Television - Panacea, Pork Barrel, or Public Trust? (Hardcover, New)
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This history of public television over the last twenty years shows
how powerful political actors and the budget process in the United
States have severely restricted the strategic behavior and
programming of public TV. This hard-hitting story fills a real void
in the literature on the subject and should be required reading for
station managers, broadcasters, students and professionals in
communications, and public policymakers. The ancillary text with
its analysis of organizations theory and models is intended also
for undergraduate and graduate students in mass media and
communications, public policy, and organizational behavior. This
practical analysis of public television funding, organization, and
programming opens with an overview of organizations theory and a
discussion of two models of organizational behavior. A brief
history of public TV policy follows with a description of critical
developments under the last four American presidents. The
legislative history of the Corporation of Public Broadcasting
demonstrates the effects of the budgetary process in TV
programming, employment diversity, and services to different
audiences. The case study closes with an evaluation of public
television in terms of organizational strengths and weaknesses and
offers practical suggestions for reform.
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