This title was first published in 2002: This is a unique volume
among the existing variety of publications on foreign direct
investment (FDI) in Central and Eastern Europe (CEE) because it
focuses on the internationalization process taking place there. It
addresses the rapid changes of the business climate in the region
that have led to intensive internationalization of companies,
businesses and national economies. Existing FDI books have mostly
taken the perspective of attracting inward FDI flows, missing the
aspect of FDI outflows from CEE countries. While foreign investors
face the specific context of a region that poses new requirements
to their internationalization strategies, approaches and practices,
domestic companies must strive to make their businesses
international. Consequently, the book presents the features of
internationalization in CEE from home and host company and country
perspectives, providing a fresh perspective on this major economic
problem.
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