Digital Marketing Fundamentals - From Strategy to ROI (Paperback, 2nd edition)

Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the scientific theory behind digital marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy to read and contains many International examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. In this book, all relevant aspects of digital marketing are addressed: strategic aspects, market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning and organisation. The application of social media and mobile communication is seamlessly integrated into the topics. Digital Marketing Fundamentals is very suitable for commercial and management courses in Higher Education and also for professionals active in digital marketing.

General

Imprint:	Wolters-Noordhoff B.V.
Country of origin:	Netherlands
Series:	Routledge-Noordhoff International Editions
Release date:	July 2021
First published:	2022
Authors:	Marjolein Visser • Berend Sikkenga • Mike Berry
Dimensions:	168 x 353 x 28mm (L x W x T)
Format:	Paperback
Pages:	650
Edition:	2nd edition
ISBN-13:	978-90-01-74984-2
Categories:	Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management Promotions
LSN:	90-01-74984-4
Barcode:	9789001749842

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