Rating the Audience - The Business of Media (Paperback)

This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat. Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyse today's media environment, looking at the role of the internet and the increased difficulties it presents for measuring audiences. The book covers all the major players and controversies, such as Facebook's privacy rulings and Google's alliance with Nielsen. Offering the first real comparative study, it will be critical for media students and professionals.

General

Imprint:	Bloomsbury Academic
Country of origin:	United Kingdom
Release date:	2012
First published:	2012
Authors:	Mark Balnaves • Tom O'Regan • Ben Goldsmith
Dimensions:	234 x 156 x 21mm (L x W x T)
Format:	Paperback
Pages:	296
ISBN-13:	978-1-84966-341-0
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General
LSN:	1-84966-341-6
Barcode:	9781849663410

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