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Books > Language & Literature > Language teaching & learning (other than ELT)
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Retail Location Planning in an Era of Multi-Channel Growth (Paperback)
Loot Price: R1,450
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Retail Location Planning in an Era of Multi-Channel Growth (Paperback)
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The way in which products and services are delivered to consumers,
through branches and retail outlets, or more generally through a
network of distribution channels, remains fundamentally important
for maintaining a competitive advantage for a very wide range of
businesses. This is true within domestic markets, but especially so
for increasingly global corporations, as shareholder pressure for
continued growth drives businesses into ever more widespread
geographical markets. Arguing that more complex markets demand more
sophisticated spatial analysis, this book discusses the application
of location planning techniques to generate competitive advantage
in a variety of business sectors in a changing retail environment.
The series of techniques are analysed, from relatively
straightforward branch scorecards to sophisticated applications of
geographical information systems (GIS), spatial modelling and
mathematical optimisation. Also explored are the changing dynamics
of the impact of more restrictive planning environments in many
countries on how retailers find new locations for growth and
respond to changing consumer needs and wants. The book is essential
reading for students and scholars alike working in geography,
economics, business management, planning, finance and industry
studies.
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