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Crafting Luxury - Craftsmanship, Manufacture, Technology and the Retail Environment (Hardcover, New Ed)
Loot Price: R2,197
Discovery Miles 21 970
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Crafting Luxury - Craftsmanship, Manufacture, Technology and the Retail Environment (Hardcover, New Ed)
Expected to ship within 9 - 17 working days
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The idea of luxury has secured a place in contemporary western
culture, and the term is now part of common parlance in both
established and emerging economies. This book explores the many
issues and debates surrounding the idea of luxury. This new
research addresses contentious issues surrounding perceptions of
luxury, its relationship to contemporary branding as created by the
marketers, and the impact this has on the consumer and their
purchasing habits. Crafting Luxury considers work within the field
of luxury and luxury brands, encompassing established companies
with a long heritage: from conglomerates and small independents to
'new' luxury and emerging models with innovative practices. It
examines the industry structures with respect to production, as
well as the hierarchies that exist, and the impact these have on
both internal and external perceptions of luxury, from the makers
to the sellers and consumers alike. Attention is also given to the
working structures of the ateliers, production facilities, origin
of materials, manufacture and the impact of technology on
consumption, the retail environment and sales, all providing a true
insider’s view of this complex world. The authors – a designer
of product and jewellery, a brand strategist and a fashion
designer, an architect, and a sociologist and specialist in
business management – are practitioners and academics. Their
approach to dissecting the complex world of luxury brings distinct
viewpoints to the debate, offering different perspectives, thoughts
and interpretations of luxury. Crafting Luxury will appeal to
academics and educators, industry specialists and anyone interested
in luxury as a concept. It will appeal to those in a variety of
academic and industry disciplines: art history, history, social
sciences and humanities with an interest in luxury, fashion
studies, design, business, cultural studies and textiles. It will
also be valuable to students and researchers in social sciences,
humanities, business, design, branding, consumption, retail,
architecture, cultural studies, fashion studies and textiles. May
also appeal to industry practitioners in retail, design,
technology, marketing, the supply chain and manufacture, as well as
design professions including architecture, fashion and interior
design.
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