First of all, this book is not intended to be an inspirational,
"You Can Do It " book. There are plenty of those available and this
isn't one of them.
This book, written by a former multi-unit owner of the most
popular sandwich franchise in the world, provides a "behind the
scenes" look at the reality of owning a franchise, and what it
takes to succeed.
This is what you need to know: becoming a franchisee can be as
dangerous as it is rewarding and can lead to financial devastation,
especially for the unwary.
When you pay attention to the secrets and suggested actions
contained in this book, you will be able to answer the following
critical questions: Is buying a franchise right for YOU? How much
should you invest in a franchise? What is the best way for the
first-time buyer to get started? (Hint: it's not what the industry
is advising you to do.) Does the franchise have a unique strategic
advantage (or disadvantage)? What factors will determine how much
money you take home? What are the most important issues you should
research before you commit your funds? What is the real challenge
in managing employees for the business? What are the keys to
creating a realistic business plan?
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