Life on Earth is increasingly at risk. What to do about
rescuing our planet, and ourselves, is a growing concern for people
of all ages and all walks of life. Mark C. Coleman's groundbreaking
book, The Sustainability Generation: The Politics of Change &
Why Personal Accountability is Essential NOW! takes a cold,
hard look at the facts about where we stand and how to move
forward. The Sustainability Generation is beyond simply another
green book in that it focuses on the poisonous influence of our
acquisitive culture and its root cause -entitlement. Our culture of
entitlement encourages the belief that instant gratification is our
right; this in turn erodes our sense of duty toward anything
outside of these immediate desires. Our consumption habits are out
of control and they are sabotaging our destiny. In response to
this, Mr. Coleman argues that nurturing our sense of personal
responsibility, and squashing our hunger for more stuff is the
single most important step toward saving our world for future
generations. The Baby Boomer generation is retiring and the
so-called Generation Y will soon receive the largest transfer of
wealth in history. Â It is vital to emphasize the need for
replacing our entitlement culture with sustainable growth through
redefining our core values. The Sustainability Generation
provides a clear roadmap of how individuals can empower and
enlighten themselves and their peers. A new Sustainability
Generation that is committed to environmental and social change
will offer the promise of the greatest legacy possible-a future!
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