Since its emergence in Italy in 1968, one model of football fandom
has become the most dominant in the world: the ultras. Producing
choreography, chants, banners and pyrotechnics, ultras represent a
highly organised style of fandom that has an increasing global
reach and visibility. Over the last fifty years, ultras fandom has
spread from Southern Europe across North Africa to Northern and
Eastern Europe, South East Asia and North America. Their collective
performance not only distinguishes ultras from other football fans,
but from many other forms of group behaviour. Focusing on their
common form of expression, this book shows how members build an
emotional attachment to their club that valorises the insignia of
that team while mobilising members against opponents. As a
collective with a shared, coherent sense of identity based on an
act of consumption, ultras represent an important site of enquiry
into masculinity and nationalism in contemporary society. -- .
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