Through an examination of election campaign propaganda and various
public relations campaigns, reflecting new electioneering
techniques borrowed from the United States, this work explores how
conservative political and economic groups sought to construct and
sell a political meaning of the Social Market Economy and the
Economic Miracle in West Germany during the 1950s.The political
meaning of economics contributed to conservative electoral success,
constructed a new belief in the free market economy within West
German society, and provided legitimacy and political stability for
the new Federal Republic of Germany.
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