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Obedience to Authority (Hardcover)
Loot Price: R675
Discovery Miles 6 750
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Obedience to Authority (Hardcover)
Series: The Macat Library
Expected to ship within 12 - 17 working days
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Total price: R695
Discovery Miles: 6 950
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Stanley Milgram is one of the most influential and widely-cited
social psychologists of the twentieth century. Recognized as
perhaps the most creative figure in his field, he is famous for
crafting social-psychological experiments with an almost artistic
sense of creative imagination - casting new light on social
phenomena in the process. His 1974 study Obedience to Authority
exemplifies creative thinking at its most potent, and
controversial. Interested in the degree to which an "authority
figure" could encourage people to commit acts against their sense
of right and wrong, Milgram tricked volunteers for a "learning
experiment" into believing that they were inflicting painful
electric shocks on a person in another room. Able to hear
convincing sounds of pain and pleas to stop, the volunteers were
told by an authority figure - the "scientist" - that they should
continue regardless. Contrary to his own predictions, Milgram
discovered that, depending on the exact set up, as many as 65% of
people would continue right up to the point of "killing" the
victim. The experiment showed, he believed, that ordinary people
can, and will, do terrible things under the right circumstances,
simply through obedience. As infamous and controversial as it was
creatively inspired, the "Milgram experiment" shows just how
radically creative thinking can shake our most fundamental
assumptions.
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