In 1973-74, Britain was in meltdown. The Arab-Israeli War had sent
energy prices soaring. Petrol was scarce. Offices were limited to a
temperature of 17C and power cuts were frequent. A three-day
working week came in as inflation took hold and miners and other
workers went on strike. The northern mill town of Rochdale suffered
more than most. Its cotton industry was on shut-down in the face of
cheap imports, and the football team was a mirror image of the town
- tired, defeated, clinging to life. The Rochdale team of 1973-74
are considered the worst to play in the Football League. They
finished bottom of the third division, winning just twice in 46
league matches. They closed the season with a 22-game winless run
and played one home match in front of the lowest-ever post-war
crowd. That season 32 players played for the team, many of them
drafted in from amateur or Sunday league clubs. The Longest Winter
is as much a piece of forensic social history as it is a sports
book. It evokes the smells, textures and moods of the early 1970s.
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