Talking Health - A New Way to Communicate about Public Health (Paperback)

The COVID-19 pandemic has emphasized the need for health professionals to communicate more clearly about what public health is and why it matters. Public health in the United States has been underfunded, undervalued, and misunderstood largely because of the unclear and inconsistent way health leaders talk about it. Talking Health is intended to help public health and allied professionals communicate about public health more effectively - whether they need to reach policymakers, community partners, the media, or the public. Many people who are trained in medicine or public health have never had to "sell" ideas or policies to uninformed or skeptical partners, but the insights, tools, and resources included in this book can provide a first step toward better communications and stronger partnerships. This book is based on original research and insights by social scientists and seasoned communications professionals at the FrameWorks Institute and Hattaway Communications. It provides practical tools such as tested messaging and effective metaphors to help professionals avoid messages that backfire, answer challenging questions, reframe public health assumptions, and draw on the power of anecdotes while sharing important data. Drawing together leading experts across media and public health, Talking Health is a practical and powerful starting point for those ready to change how public health is viewed and valued in our nation.

General

Imprint:	Oxford UniversityPress
Country of origin:	United States
Release date:	October 2022
Editors:	Mark Miller (Vice President of Communications) • Brian C. Castrucci (President and Chief Executive Officer) • Rachel Locke (Senior Program Associate) • Julia Haskins (Communications Associate) • Grace Castillo (Program Associate)
Dimensions:	209 x 139 x 11mm (L x W x T)
Format:	Paperback
Pages:	160
ISBN-13:	978-0-19-752846-4
Categories:	Books > Reference & Interdisciplinary > Communication studies > General Books > Medicine > General issues > Public health & preventive medicine > General
LSN:	0-19-752846-5
Barcode:	9780197528464

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!